STRATEGIC & CONSCIOUS BRANDING
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From your essence to impact.
Here, you are the center. The purpose, the starting point. The design, the consequence.
A transformative process that starts from within, to build an authentic, coherent, and purposeful brand.
This isn't just another branding service. It's a profound, transformative, and conscious process that starts directly from your core and translates into a real, coherent brand aligned with your purpose and the mark you want to leave on the world.
Forget about starting with superficial aesthetics; here, exploring your inner self is the genesis of an authentic and resonant brand identity. We don't start with color palettes or fonts. We begin by understanding what genuinely moves you, the essence of your offering, and the unique value you bring. In this approach, design becomes the natural consequence of a solid and conscious foundation. Strategy is the roadmap that guides the manifestation of your authenticity, and you, with your uniqueness, are at the center of the entire process.
The Pillars of Our Conscious Branding:
At Florecerte Consciente, Strategic & Conscious Branding is based on fundamental principles that guarantee a brand with purpose and authenticity.
🔍 1. Start with you, not your product: Before analyzing the market or defining your offering in detail, we delve into your inner world. We explore your core values, your personal and professional history, your long-term vision, and your driving purpose. Your authentic self becomes the solid foundation upon which we build every aspect of your brand communication.
🧭 2. Branding as a reflection of your self-awareness: This unique process integrates powerful coaching tools, deep personal exploration, and sharp strategic thinking. The goal is for your brand not to be a mask or an external imposition, but a true reflection of your essence, your beliefs, and the way you want to impact the world. We move away from prefabricated formulas to embrace your truth.
💬 3. Deep and authentic communication: Together, we'll create a brand narrative that resonates with your audience on a deep and meaningful level. We'll cut through the empty phrases and clichés of conventional marketing to give voice to your authenticity. We'll build a brand language that conveys your soul, your values, and your value proposition in a genuine and engaging way.
🪷 4. Strategy + well-being + meaning: Our approach goes beyond simply launching a brand. We seek to build a sustainable path for both your business and your emotional well-being. We will develop a clear and focused strategy that allows you to communicate your brand with coherence, purpose, and a deep sense of authenticity, avoiding burnout and disconnection.
1.What Will You Find?
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A space for deep exploration: We'll dive into your values, your story, your purpose, and your vision to build a solid foundation for your brand.
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A conscious branding process: Integrating coaching tools and strategic thinking to ensure your brand authentically reflects who you are.
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Developing a soulful brand narrative: We'll create a message that connects with your audience on a deep and meaningful level.
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A strategy with well-being and meaning: We'll build a sustainable path for your brand, aligned with your emotional well-being and your purpose.
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Clarity in your positioning: We'll define how you present yourself to the world to attract your ideal audience.
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An authentic verbal identity: We'll develop your name, slogan, and tone of voice with consistency and personality.
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A strategic guide and your visual identity: We'll provide you with the direction to create visual elements that harmonize with your essence.
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A conscious action plan: We'll create a roadmap to communicate and launch your brand effectively and sustainably.
2.Who is this service for?
This service is for you if...
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You have an idea, project, or business that you want to launch into the world in a way that feels completely authentic and with a clear and defined purpose.
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You already have an established brand, but you feel it doesn't truly represent you and you want to redefine it from the ground up.
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You're tired of following generic marketing formulas that feel forced or disconnected from what you really want to convey.
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You want to attract your ideal audience through a genuine and deep connection, based on your values and unique value proposition.
3.What does it include and how does it work?
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12 personalized 90-minute 1:1 online sessions: Individual support tailored to your needs and pace.
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We will work to define your brand's purpose, mission, vision, values, and unique value proposition.
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Personalized support (coaching + strategy).
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Narrative development and brand positioning.
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Verbal identity (name, slogan, tone of voice).
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Strategic guide and visual identity.
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Action plan and conscious roadmap to communicate and launch your brand.
4. Your accompaniment
As your guide on this conscious branding journey, I offer my experience in general business, coaching, marketing, and strategic branding, combined with a deep understanding of the importance of authenticity and purpose. My approach focuses on facilitating a process of discovery and transformation that allows you to build a brand that is not only successful but also deeply aligned with you and the impact you desire to generate.
Price: To be quoted
This service is tailored to your specific needs. The content you see here corresponds to the most comprehensive proposal (up to 12 sessions). You can also opt for a shorter version tailored to your current process.